What to do
- Judge ads on leads and cost per lead — never on clicks or views. There are too few to mean anything.
- A red strip means a money problem was found. It names the move — do that first.
- The middle table is every campaign: what it spent this week and what a lead costs.
- The bottom lanes show what is running, what is waiting on Meta, and what is paused. Paused numbers are history, not today.
- Tap any ad to see the strategy behind it.
How to read it
blue line = leads per week
gray line = money spent, scaled to fit the same chart
active = running now
paused = paused — its numbers are history only
$0.00 in red = spent nothing in the last 4 days